The Human Behind the Code
Hi, I'm Diego.
I build the web so you don't have to.
I started Portara with a simple mission: to give small business owners the quality of a big agency website, without the agency price tag or the DIY headache.
"Your website should apply for the job, not you."
- Diego
Why Portara exists
I noticed a gap. If you're a small business, you usually have two bad options: pay an agency €10,000+ for a site, or struggle with Wix/Squarespace until you give up.
The DIY route is stressful. You have to worry about mobile responsiveness, SEO, domains, and security updates. It distracts you from running your business.
Portara is the third option. I provide the technical expertise and ongoing care of an agency, but with the speed and personal connection of a freelancer. You get a partner, not just a product.
Who I work best with
- ✂️
Service Providers
Barbers, Salons, & Tutors who need booking integration.
- 🍽
Hospitality
Restaurants & Cafes needing menus that are easy to update.
- 🏋️
Coaches
Personal Trainers & Consultants building a personal brand.
- 🏗
Local Trades
Contractors & Cleaners who need high-ranking local SEO.
The Portara Promise
No Jargon
I speak plain English, not 'tech'. You'll always understand what you're paying for.
Speed Matters
A slow website loses customers. I optimize every image and line of code.
Ownership
You own your domain and your content. I don't hold your business hostage.
Workflow
Simple by design.
Discovery
We hop on a 15-min call. You tell me your goals, I tell you if I can help. No sales pressure.
The Build
I design and build your site in Framer. You get a preview link to give feedback before we launch.
Launch
I connect your domain, set up SSL, test mobile, and flip the switch to live.
Cruise Control
You enter a care plan. I handle updates, hosting, and tech support while you sleep.
Enough about me.
Let's talk about your business.
I'm currently accepting 2 new clients for this month. Let's see if we're a good fit.